The winter hat trends for 2026–2027 are ribbed beanies, wide-brim felt hats, short-brim fedoras, berets, sherpa bucket hats and plaid, in colors like chestnut brown, burgundy, denim blue and oat.
Winter fashion this year takes its cues from nature: earthy colors, soft textures and natural fibers like wool and cashmere. Winter hats are still the easiest way to stay warm and finish an outfit at the same time. Below, you'll find the winter hat styles we're seeing this season, the colors and patterns to look for, and a few simple ways to wear them.
Winter hat trends this season:
- Colors: chestnut brown, burgundy, evergreen gray, sand dune and denim navy
- Patterns: Nordic and Fair Isle, argyle, leopard and plaid
- Styles: classic beanies, short-brim fedoras, wide-brim felt hats, berets, sporty caps, sherpa bucket hats, and balaclava
Winter Color Trends
This year's colors are rich, calm and pulled straight from nature. Lucky for us, they're neutral enough to go with almost any winter outfit. Here are the ones to look for.
- Chestnut Brown – This rich, earthy tone reminds us of late autumn leaves and cozy nights at home, snuggled under a blanket by the fireplace. It pairs perfectly with green and with every shade of beige. A felt hat is the easiest way to wear it.
- Burgundy – If chestnut brown is the fireplace, burgundy is the glass of red wine next to it. It's deep, warm and a bit elevated, and it looks great with black, cream and denim. The Epic Beanie comes in burgundy.
- Crisp Sky – In contrast to burgundy, this cool blue feels fresh and clear. Pair it with light tones for a soft, calm look.
- Evergreen Gray – A soft gray with subtle green undertones, like a quiet forest. It's a great pick if you have gray or green eyes, since it brings out their color. It's also easy to pair, which makes it the safe choice. The Key Beanie comes in heather gray. If a plain gray beanie feels too basic, try a fedora, bucket hat or baseball cap in the same shade.
- Sand Dune – A neutral beige that brings to mind warm desert sand and natural, organic materials. Like gray, it goes with almost everything, but it looks warmer. Oat, taupe and camel all live in this family. The Kate fedora and the Classic Beret come in taupe, the Key Beanie comes in oat, and the Classic Cashmere Slouchy Beanie is offered in taupe and extra cozy.
- Denim Navy – A softer alternative to black. It goes with gray knits, denim and cream. A matching hat, scarf and pair of gloves in navy look planned without any effort.
To find out which hat color will match your hair color best, check out our blog: Winning Hat Colors for Every Hair Color.
What Patterns Are In?
A solid hat is always a safe choice, but sometimes an outfit needs a bit more personality. Patterns are having a moment this season, and they add interest to a look without much effort. These are the ones to know.
Nordic and Fair Isle
Nordic patterns bring the cozy Scandi feel we all crave. These traditional knits, from subtle stripes to classic geometric shapes, make you feel like you've been transported to a cabin with a fireplace. Our Fair Isle Beanie is the one to start with, and the Argyle Scarf gives you the same feel in a more geometric shape.
Combine them with a complementing scarf for a warm, harmonious winter outfit.
Animal Print
For those who want to turn up the heat, animal print is the go-to. A touch of leopard on a beanie or cap adds a fierce edge to your look. It pairs perfectly with this year's brown tones and gives an outfit a confident lift. Look at the Leopard Beanie, the Leopard Scarf or the Sherpa Novelty Cap.
Plaid
Which Winter Hat Styles Will We Be Wearing This Year?
Now that you've seen the colors, it's time to pick the hat. A good winter hat adds personality, complements your outfit and shows off your style. These are the six winter hat styles you'll see most this season.
Classic Beanies
A ribbed, slouchy, cuffed beanie is still the easiest winter hat to wear. The beanie trends we saw in 2025 haven't gone anywhere, and this season they come in soft, fuzzy knits and rich colors.
A beanie is a must for every winter wardrobe. Simple, practical and warm, it works for everyday wear. Check out our Key Beanie, Epic Beanie or Refined Knit Beanie for ribbed styles, or the Cashmere Rib Beanie for something extra soft.
Elegant Fedoras With Short Brims
A felt fedora with a short brim is the easiest way to make a winter outfit look dressed up. Fedoras are stylish, and they also protect you from the weather. From snow to sunshine, this short-brimmed style is a great option that keeps your hair looking polished.
Made from felt, fedoras work with comfortable, casual outfits as well as more formal ones. For classy outfits, choose a minimalist fedora. For a more romantic vibe, pick one with a velvet or leather trim. Kate, Ruby and Chelsea are our fedoras this season. If you travel often, the Reese Packable Fedora is built to be packed.
Wide-Brim Felt Hats
Wide-brimmed felt hats with a western feel are having a moment this winter. Consider a wide brim, soft felt and a small detail on the band, like a leather tie or a few beads. They look best in earthy shades: chestnut brown, taupe and camel. Wear one with a chunky cardigan or an oversized denim jacket and your look is complete. Our Aspen cowgirl in chestnut wool felt is a good place to start or browse our full felt hat collection.
For a softer, slouchier look, try a crusher shape like the Ella Packable Crusher.
French Chic Beret
If, like us, you fell in love with Emily in Paris, you can't help but be inspired by her outfits. Add a beret to a casual outfit and you instantly get a Parisian feel. It's also practical, since it's small enough to toss in your bag. The Classic Beret comes in wool felt.
For a more elegant look, choose a beret with embroidered details or embellishments. They turn a simple accessory into something special. Wear it slightly off-center over a wool coat for the classic French look.
Sporty Winter Caps
If you prefer a casual, sporty style, this year's winter caps won't disappoint. They're made for city strolls and sunny winter days, in plaid, corduroy, sherpa or a solid gray. Try the Essential Shetland Cap, the Classic Corduroy Cap or the Signature Sherpa Cap. They're soft and warm, so they look good and keep you cozy.
Caps are easy to mix with different styles. Try a sporty cap with a more elegant winter coat for a contrast that's both fashionable and functional. For something bolder, wear a leopard cap with burgundy outerwear.
Winter Bucket Hats
Bucket hats aren't only for summer. This winter, sherpa, quilted and woolen bucket hats are adding a playful touch to winter looks. They're great for casual days and easy to wear with oversized jackets, scarves and boots, whether you're heading to the mountains or walking around the city. The Lodge Sherpa Bucket and the Easy Pack Bucket are new this season.
A favorite is still the Reversible Sherpa Bucket Hat, with soft sherpa on one side and a smooth, solid fabric on the other. Two hats in one means more ways to style it.
Alternatives to Winter Hats
Not a hat person, or is your hair not in the mood to be flattened? These two styles keep you warm, too.
Cap with Earflaps
Inspired by the Siberian ushanka, the cap with earflaps is an incredibly warm and cool-looking option. Slide the flaps down to cover your ears on the coldest days.
Balaclava
For extra protection from the cold, The Perfect Balaclava is an excellent choice, and yes, it's still very much in style. It replaces both your beanie and your scarf. High fashion made it popular in 2024, and it works just as well today with a puffer jacket for a practical streetwear outfit.
How to Style Winter Hats
Once you've picked your winter hat, the next step is styling it. Here are a few quick tips:
- Build a color palette with your outerwear. Hats in neutral colors pair well with bolder coats, while a hat in burgundy or crisp sky adds a pop of color to an all-neutral look.
- Play with textures. Wool, cashmere, felt and sherpa each add something different to an outfit. Mix them for contrast and depth.
- Match it with a scarf and gloves. For a polished look, coordinate all three. The Refined Knit Beanie, Scarf and Glove are a natural set.
- Bring in plaid with a scarf and a bag. A plain hat with a plaid scarf is the easiest way to add pattern. Choose a camel plaid or a gray and cream plaid, like the Reversible Plaid Scarf or the Foundry Check Scarf. Then, carry a plaid bag, such as the Plaid Airplane Tote or the Reversible Plaid Slouchy Tote, so the pieces look planned.
- Tie a knit scarf over your shoulders. Worn like a shawl, it adds a layer and keeps the neckline of your coat clean.
Want more ideas for staying warm? Read our guide on how to stay warm during winter.
To Sum Up
This season gives you plenty of ways to put together outfits that are both practical and stylish. From cozy ribbed beanies to chic berets and wide-brim felt hats, the right hat can change an outfit or become the statement of the whole look. Choosing natural fibers like wool and cashmere is also a good call for comfort and for the planet. Discover our selection of cashmere and wool hats, or shop everything new in the Fall/Winter collection.
Winter Hat FAQs
What winter hats are in style for 2026?
Beanies, wide-brim felt hats, short-brim fedoras, berets, sherpa bucket hats and plaid or corduroy caps are all in style for 2026. A ribbed, slouchy beanie with a folded cuff is the easiest to wear. The main colors are chestnut brown, burgundy, crisp sky blue, gray, oat and denim navy.
What are the winter hat trends for 2027?
The winter hat trends for 2027 are the same as for 2026, because winter 2026–2027 is one season. That means ribbed beanies, felt brims and soft textures like sherpa, in earthy neutrals with a few deeper colors.
Are beanies still in style?
Yes, beanies are still the go-to winter hat. The slouchy, ribbed beanie with a folded cuff that was everywhere in 2025 is still the shape to buy. For 2026 it comes in softer, fuzzier knits and in colors like burgundy and denim navy.
Are berets and bucket hats still in style for winter?
Yes, both are in for winter 2026–2027. A wool felt beret adds an easy Parisian touch, and a sherpa or quilted bucket hat gives a relaxed, playful look with oversized jackets and scarves.
What color winter hat goes with everything?
Oat, heather gray, chestnut brown and denim navy go with most coats and sweaters. If you wear mostly black, a burgundy or sky blue hat adds color without clashing.
What is the warmest winter hat?
A knit beanie in cashmere or wool is the warmest everyday choice. On very cold days, a balaclava or a cap with earflaps gives you more coverage. A balaclava covers your head, ears and neck in one piece.
How can I wear a winter hat without flattening my hair?
Choose earmuffs or a wide-brim felt hat. Both keep the pressure off your hair. A slouchy beanie worn a little loose also flattens less than a snug one.
More stories
How to Style Straw Hats for Fall
